Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.
- What type of products and services do you provide?
- How do I go about getting an estimate from you?
- What file format should I use when submitting my electronic document for printing?
- Tips on how to save your design files
- Tips on file format setups
- At what resolution should I save my photos and graphics?
- What is a proof and why is it important that I look at it?
- What is the Pantone Matching System?
- Why do the printed colors look different from the colors on my screen?
- Is white considered a printing color?
- What is variable data printing?
- What does personalization mean?
- What do I need to provide for variable data projects?
Specializing in durable decals and labels, we are one of the nation's most diversified printing companies. We print in-house, which assures that you get exactly what you need in the most efficient way.
We offer a wide range of products and services. To see a generalized listing and description of what we can offer you, checkout out the Products & Services area of our website. If you don't see exactly what you're looking for, know that we are experts in creative solutions, and if we can't help we'll gladly recommend you to our peers.
Use our online estimate request form or give us a call and talk with one of our customer service representatives.
What file format should I use when submitting my electronic document for printing?
PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. Both commercial and free PDF print drivers are available online for download from different sources. Adobe Acrobat being the most widely used.
Tips on how to save your design files
Make them print ready and acceptable for us to print.
Our creative team and art department work primarily in Adobe Creative Suite. We do have other applications available but you will have fewer problems if you follow the Art Submission guidelines linked on the left menu.
Tips on file format setups
Many layout programs have collecting or packaging functions that will automatically collect your document, fonts, all art including and a report. When possible, it is recommended to use these functions because without any or all of these elements we will be unable to print your postcard.
• Enclose all screen fonts and printer fonts
• Include all placed images
• Make sure your files are set with proper bleed, trim and safety areas.
BLEED: All art trimming off the edge MUST be pulled out 1/8” beyond the trim line
TRIM: This is the guideline where the card will be cut
SAFETY: All art and text within this safety area will assure that nothing will be trimmed off during the cutting process. A 1/4” guide in from the trim should work fine.
At what resolution should I save my photos and graphics?
For standard print documents, resolution should be set to 300 dpi. For large format graphics such as banners and trade show displays, 100 dpi at actual size should be fine.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.
Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
What is a proof and why is it important that I look at it?
In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run.
What is the Pantone Matching System?
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
It is important to know that printed colors will not match a computer monitor that is not calibrated to the specific printing process.
Also, many Pantone colors can not be achieved by process (C,M,Y,K) printing. We do have the latest Pantone simulation technology and can show you what your color will look like when "processed out."
Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
Is white considered a printing color?
Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using clear or colored materials, white ink may be used if any text or graphic requires it.
White can also be needed as an ink color when under-printing a layer on clear materials to add needed opacity.
What is variable data printing?
Variable data printing is technology for printing documents so that each piece is personalized to the specific recipient. At the most basic level, this means personalizing a name and address. But for real impact, many projects include unique graphics and content that speaks directly to the recipient.
What does personalization mean?
Personalization is another term for variable data—technology for printing documents so that each piece is personalized to the specific recipient.
Personalizing can be as simple as a unique name and address on every printed piece. But more sophisticated levels of personalization can include text or images that vary based on data specific to the recipient, or data-driven graphics such as a pie chart illustrating something specific to the recipient.
What do I need to provide for variable data projects?
We work with many types of data files, but CSV files are the safest bet. These are data files that have commas separating each field, and returns separating each line of data. To save time and hassle, make sure your data is properly formatted with each piece of data in separate fields.
Complex projects may require other files, like image files or additional data files. If you are unsure of what may be required for a particular variable project, give us a call for a free consultation.